I found myself doing things in game because it was an achievement and not because I necessarily wanted to do it. For instance PvP. As a healer I'm getting stomped out there even with a hefty amount of resilience. It's not fun, yet I do it anyway in attempts to reach some of the PvP achievements.
I've decided for the month of April to ask myself with each achievement I try "Am I having fun?". If I'm not I plan to stop and move on to something else. This means I imagine I'll do a few battlegrounds and quit pretty quickly vs. slogging through bg after bg. The first few are always fun because my mind manages to forget the beating I took a day before. But usually the pain comes rushing back within a match or two.
I'm not anywhere close to having all achievements like this guy but I am closing in to the point that achievements are starting to look like the carrot on the stick of a carrot on the stick. When the steady stream of artificial dings slow to a trickle.
Do you have 100 badges? Now get 250! Now get 500! Now get 1,000!
WoW is really good at fishing. The worms they provide are really fun, but how is it they manage to keep us on the line when we realize we have a hook in our mouth?
A bad day at D&D
18 hours ago