New releases. Whether it be something as big as expansions or something small as patches.
Something about the milestone, mile marker, what have you, of a release that makes players examine where they are and where they want to be.
Our guild lost some players and I have a sinking feeling risks being disbanded like this blogger's guild Saga.
Instead of being excited about the new instances, I find myself enveloped in a state of unrest.
Playing the game wrong
20 hours ago