Our guild is able to field several 10-mans, and one of them has already cleared ZA. Others are still going at it, but are close.
That's much different than Karazhan. Karazhan took our fastest group a few months, if I recall correctly and our slower group finished up just a few months back.
Of course at the time there were no 25-man dungeons funneling better gear for us to wear.
I am guessing Black Temple and Hyjal guilds don't bother with ZA at all. Well maybe they take their alts in there, and I've heard its an "offspec" place. There is also one recipe, but it drops off arguably the easiest boss in there.
For many of us the loot is an upgrade, if not for our main gear but our off-duty gear. Going somewhere and not having to watch things get sharded is a thumbs up.
And I assume SSC/TK guilds are gunning for the chests. Chests only open up when you kill each boss within a certain time limit.
So far, I have no idea how we're supposed to beat all of the timers. But just like Karazhan the same time it might take to learn the first boss for some, others can do the whole place, I imagine outgearing the place will do it. But that is just a matter of going back and doing it over and over.
As far as new content goes, that's not really offering months and months of entertainment as I see it.
I'm so glad to be out of Karazhan and into some place new, its really hard for me to complain.
Lightforge - Not getting my hopes up yet
20 hours ago