Good question

Friday the Greedy Goblin asked "Why are you playing Now?

GG goes on to say there are things he enjoys in WoW and other things he does not (mostly to play with his GGf). On the latter he writes: "I guess we wasted lot of time of our life with boring and not fulfilling activity because of the ape subroutines in our head. This must change. The activity must be fulfilling for itself, and not because of the people we do together."

I've found myself several times doing thing in WoW not necessarily because I've enjoyed them but because of routine. I think raiding is the biggest culprit. I've raided many hours in the past not because I really wanted to but because as a healer there is usually a group looking for one. Never mind how few times the show has ever skidded to a stop because of lack of healers.

I've taken that knowledge and finally started using it to my advantage. I no longer worry about whether this group or that one needed a healer for the night. If I feel like raiding I will, but I no longer do it out of any sense of obligation. There won't be any successful guilds based on players like myself. But then again, I've never been in any guilds actually making serious raid progression. Quid Pro Quo.