I have no idea why, but I hope the trend continues. My first 70-79 AV was more organized than any previous ones I've been in.
A friend of mine has also found renewed interest in playing from being on an alt just like I am.
He's actually finding it easier to get in pug groups than it is guild groups. Makes sense, you have a much larger population to pull from if you use lfg than our smallish guild. He was suprised by it though, and I'm happy he's having fun again.
And I think Blizzard is once again hitting on the pulse of what at least its customers like. Getting loot fairly easily.
I read reviews of Torchlight and the same comments kept popping up, you get lots of loot (so much so you have a pet that can run errands of selling your loot for you).
It is impressive that Uber Guild X got the Glowing Saber of Superiority. But in the end more players are happy to get their hands on the Slightly Inferior Fist Weapon.
Some players complain getting loot is too easy. But that's why players enjoy.
And before you say it will get old. As soon as you've easily geared up one alt, you can easily gear up another. Blizzard gets this. A lot sooner than we actually do/did.
10 hours ago